The Crump Group (“Crumps”) respects your privacy, and we are committed to protecting it through our compliance with this Privacy Policy (“Privacy Policy”).


The Privacy Policy sets forth how Crumps collects, uses, shares and protects information about you, the users of www.crumps.ca (the Crumps Site), www.bulkpet.ca (the Bulk Pet Site/CA), www.caledonfarms.ca (the Caledon Farms Site), www.dogdelights.com (the Dog Delights Site), www.bulkpet.com (the Bulk Pet Site / USA), (collectively, the “Sites”), as well as how you can access and update your information and make choices concerning how your information is used.


Furthermore, by using our Services, you understand and agree that we are providing a platform for you to submit, post, display, transmit, perform, publish, and/or distribute content and materials including, data, text, files, information, usernames, images, graphics, photographs, profiles, audio and video clips, links and/or other content or materials (“User-Submitted Content”) to the Services, and to share such User-Submitted Content publicly. This means that other Users may search for, see, use, or share any of your User-Submitted Content that you make publicly available through the Services, consistent with the terms and conditions of this Privacy Policy and our Terms of Use (which can be found at http://crumpsnautrals.ca/terms-of-use)


By accessing or using any of the Services or by otherwise giving us your information, you agree to this Privacy Policy. If you do not agree to this Privacy Policy, do not access or use the Services or give us any of your information. In addition, please review our Terms of Use (which can be found at http://crumpsnaturals.ca/terms-of-use), which sets forth the terms and conditions of your use of the Services.

Information We Collect:
Information you provide us directly:

Crumps may collect any and all information you provide when registering, accessing, or using the Services, including but not limited to the following:


  • Registration username and password if applicable
  • Your name, address, and email address
  • Your pet food brand preferences and any supplier/ retailer preferences
  • Purchase-related information including, without limitation, information submitted when making purchases through the Services. THE CRUMP GROUP DOES NOT STORE ANY CREDIT CARD INFORMATION. All credit card transactions are handled via Moneris and their security policy can be found on their webite www.moneris.ca.
  • Information from your browser or device, including, but not limited to, your IP address, location, cookie information, and hardware & software attributes.
  • Any content you submit to, on or through the Site (including, without limitation, User-Submitted Content)
  • Communications between you and Crumps. For example, we may send you service-related emails (e.g., account verification, changes/updates to features of the Service, technical and security notices). Note that you may not opt out of service-related emails by contacting us at http://crumpsnaturals.ca/customerservice
How We Use Your Information:

Any information collected may be used for the following general purposes:


  • To customize users’ experience while using the Services and provide customer service
  • To fulfill requests and/or process transactions for information, products and/or services provided by Crumps
  • To process user registrations with the Services and verify that users’ registration information is active and valid
  • To present users with and administer Crumps special offers, promotions, contests, and/or other features of the Services
  • To improve the functionality of the Services and its features and enable user participation
  • To communicate with users and provide users with information

In addition, information received may be used:


  • To help users efficiently access information
  • To remember information so users will not have to re-enter it
  • To provide personalized content and information
  • To provide, improve, test, and monitor the effectiveness of the Services
  • To develop and test new products and features
  • To monitor metrics such as total number of visitors, traffic, and demographic patterns
  • To diagnose or fix technical problems
  • For other legitimate purposes, which we strive to identify at the time of collection
Sharing Of Your Information:
  1. We will not share, rent, or sell your information to third parties outside The Crump Group for their marketing purposes.
  2. We will not use your information to provide you with marketing offers or promotions on behalf of third parties.
  3. We may share User-Submitted Content and user information (including but not limited to, information from cookies, log files, device identifiers, location data, and usage data) with businesses that are legally part of the same group of companies that Crumps is part of, or that become part of that group (“Affiliates”). Affiliates may use this information to help provide, understand, and improve the Services (including by providing analytics) and Affiliates’ own services (including by providing you with better and more relevant experiences).
  4. Third-party vendors who perform aspects of the Services (e.g., hosting any of the Sites, designing and/or operating features of the Services, analytics tracking, sharing page-level content, and/or other administrative services) (“Service Providers”) may be provided access to user information (e.g., via cookies). Such Service Providers will be given access to your information as is reasonably necessary to provide the Services under reasonable confidentiality terms, and any such information shared with third-party vendors will be limited to non-personally-identifiable information.
    Parties with whom you may share your User-Submitted Content:
    1. Any information or content that you voluntarily disclose for posting to the Services (including, without limitation, User-Submitted Content) becomes available to the public. Once you have shared such information or content or made it public, that information or content may be re-shared by others.
    2. Any User-Submitted Content that you make public is searchable by other users.
    3. If you remove information that you posted to the Services, copies may remain viewable in cached and archived pages of the Services, or if other users or third parties have copied or saved that information.
      Responding to legal requests and preventing harm:

      We may access, preserve and share your information in response to a legal request (like a search warrant, court order or subpoena) if we have a good faith belief that the law requires us to do so. This may include responding to legal requests from jurisdictions outside of Canada where we have a good faith belief that the response is required by law in that jurisdiction, affects users in that jurisdiction, and is consistent with internationally recognized standards.

      How We Store Your Information
      1. Your information collected through the Services may be stored and processed in Canada or any other country in which Crumps, its Affiliates or Service Providers maintain facilities.
      2. Crumps, its Affiliates, or its Service Providers may transfer information that we collect, including personal information, across borders and from your country or jurisdiction to other countries or jurisdictions around the world.
      3. By registering for and/or using the Services, you consent to the transfer of information to Canada or to any other country in which Crumps, its Affiliates, or its Service Providers maintain facilities and the use and disclosure of information about you as described in this Privacy Policy.
      4. We have reasonable safeguards to help keep the information collected through the Services secure. However, no data transmission over the Internet, wireless transmission or electronic storage of information can be guaranteed to be completely secure. Crumps accordingly cannot ensure the security of any information collected through the Services or guarantee that information on the Services may not be accessed, disclosed, altered, or destroyed.
        Modifying Your Personal or Company Information:

        You may update your account at any time by logging in and changing your profile information or settings. If you have any further questions about reviewing, modifying or deleting your account information or settings, please contact us directly at http://crumpsnaturals.ca/customerservice.

        How Long We Keep Your User Content:

        Following termination or deactivation of your account, we, our Affiliates, and/or our Service Providers may retain information (including your profile information) and/or User-Submitted Content for a commercially reasonable time for backup, archival, and/or audit purposes. If you have any questions about termination or deactivation of your account, please contact us directly at http://crumpsnaturals.ca/customerservice.

        Other Web Sites and Services:

        Crumps is not responsible for the practices employed by any websites or services linked to or from our Services, including the information or content contained within them. Please remember that when you use a link to go from one of our Sites to another website or service, our Privacy Policy does not apply to those third-party websites or services.

        Changes To Our Privacy Policy:

        Crumps may modify or update this Privacy Policy from time to time, so please review it periodically. We will provide notification of any updates if any significant changes are made to the policy by sending a notice to the email address you provide when registering, though we reserve the right to change, modify or update the policy without prior notice. Your continued use of the Services after any modification to this Privacy Policy will constitute your acceptance of such modification.

        Please feel free to contact us if you have any more questions about this Privacy Policy at